Chapter 1: Weapons Of Influence (from Influence by Robert Cialdini)

Chapter 1: Weapons Of Influence (from Influence by Robert Cialdini)

I have started to reread Influence by Robert Cialdini, a seminal classic on the science of persuasion. These notes from Chapter 1: Weapons Of Influence are just for my recap and understanding. What can ethology teach us? Ethology – the study of animals in their natural habitat – has identified that many animals have “fixed-action patterns” usually activated by a simple trigger. For example, the maternal instincts of turkeys are activated primarily due to the “cheep-cheep” sound made by the young ones. Before we smirk at animal behaviour, remember we also have simple triggers that unleash a sequence of actions or a ritual. So what are our triggers? Two important things about “fixed-action patterns”: It works very well for animals most of the time. Humans have these patterns and usually it works in our favour but there are manipulators on the prowl that may misuse these patterns against us to get their way. “Because” Is A Powerful Word Ellen Langer from Harvard conducted an experiment to test a well-known human behaviour which states that we will be more successful in obtaining favours from people if we provide a reason. Scenario: Asking people for a favour to cut queue in a line of people waiting to use the copy machine in a library. Request 1: Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush? (94% let her skip ahead of them) Request 2: Excuse me, I have five pages. May I use the Xerox machine? (60% let her skip ahead of them) Request 3: Excuse me, I have five pages. May I...
How To Win At The Sport Of Business By Mark Cuban in PDF. Read It For (Almost) Free!

How To Win At The Sport Of Business By Mark Cuban in PDF. Read It For (Almost) Free!

I recently finished reading Mark Cuban‘s book (if you can call it a book) “How To Win At The Sport Of Business” and it was a good book if you are interested in entrepreneurship and business. The majority of content for the book is curated from his blog posts and I am sure Mark does not mind, right? So here’s the list of articles from his blog that made it to the book: Introduction: Head over to Amazon, click on the “look inside” link and read the intro for free. Part ONE: The Dream: Read this post from posts 1 to 3. Post 4 is Part TWO of the book and is linked below. Part TWO: Lessons Learned: My First Business Rules: This quote from Mark Cuban struck a chord with me deeply: “Everything I read was public. Anyone could buy the same books and magazines. The same information was available to anyone who wanted it. Turns out most people didn’t want it.” The Sport of Business: Mark Cuban is a huge basketball fan (why would he otherwise own Dallas Mavericks) and in this post he compares business to sports in terms of competitiveness. However, that’s where the comparison ends because business happens 24X7X365Xfovever. The real takeaway here is Mark’s (yes, we are on first name basis) list of factors that give you an “edge” in business. The One Thing in Life You Can Control: Effort: The takeaway here is you either make a commitment to get results or not. All other things are inconsequential. Scatterbrained and in College: Being Focused at 21 is Overrated: Mark’s advice for the...